Basepaws
Social media • merch • illustrations • infographics
Basepaws is a pet genetics brand that helps pet parents learn more about their cats and dogs through DNA testing, health insights, and educational content. The brand turns complex science into accessible, engaging information, making pet care feel more informed, personal, and connected.
Social Media
Instagram and social media visuals created for Basepaws to support audience growth, education, and community engagement. The designs translated pet genetics, breed insights, and animal health topics into playful, highly shareable content through bold typography, expressive pet imagery, bright brand colors, and a warm, curious tone.
Each post was designed to feel informative without becoming too clinical, helping the brand connect with cat and dog parents in a friendly, memorable way.
Infographics
Infographic-style carousels created for Basepaws to make facts-heavy topics feel clear, engaging, and easy to explore. The designs translated genetics, breed traits, pet behavior, and health-related information into structured visual stories using bold hierarchy, friendly illustrations, icons, charts, and playful data moments.
Each carousel was designed to simplify complex content without making it feel dry, helping the brand educate pet parents in a format that felt approachable, memorable, and native to social media.
Pinterest visuals created for Basepaws to build a stronger evergreen presence and support discovery around pet genetics, breed insights, behavior, and care topics. The designs translated educational content into saveable, search-friendly assets using bold typography, clear layouts, playful details, and consistent brand colors.
illustrations & cute merch
A set of custom illustrations developed for Basepaws to support the brand across digital content, customer reports, ads, and merchandise. The characters introduced a softer, more expressive layer to the visual identity, adding humor, charm, and emotional connection to a science-based pet brand.
The system was extended into merch applications such as stickers, mugs, feeding mats, and tumblers, turning brand assets into objects cat and dog parents could use and enjoy.
